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Rockmybaby Group founder honoured in Mumtrepreneur Awards.

Ursula Maidens has been announced as Winner of Best Online or Technology Business Category – Mumtrepreneur 2014 in New Zealand earlier this month.

Stephen England-Hall, CEO of Loyalty New Zealand which runs the Fly Buys programme, says the competition aims to recognize the additional trials Mumtrepreneurs need to overcome to achieve business success.

“The challenges for anyone running a business are huge and Mumtrepreneurs are handling the dual task of raising a family at the same time. There’s a lot of focus and energy needed and we thought it was high time that they were recognised and celebrated for their achievements.

There were five sub category awards up for grabs, including Best Product or Service, Best Online or Technology Business, Best Creative Business, Best Food and Beverage Business and the Southfuels Best Agri Business category.

Judged by a panel of experts including Trilogy co-founder Catherine de Groot, Creative HQ Deputy Chief Executive Tui Te Hau and Fly Buys CEO Stephen England-Hall.

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Ursula Maidens in the pink dress.

Jan Goldie – Lifestyle talked to  Fly Buys Chief Executive Officer Stephen England-Hall about the Best Online or Technology Business category:

What will you be looking for specifically in the ‘Best Online or Technology Business’ category? The judges will be looking for Mumtrepreneurs who have really embraced mobile, social media or web based tools to drive their business. The winner may be someone who runs a business solely online, a software developer or an app designer – someone who can show that their use of the web is a clear contributor to their success.

Won’t all category winners have a strong technology element, given the way business is carried out today? What will make a winner of this category stand out from other competitors? We’re after a business operator who has not only developed an online business or used technology to build their company, but who can show innovative thinking, strong financial performance and a clear vision for growth. We’re also interested in women who show strong leadership qualities in how they have overcome challenges in their business and personal lives.

Congratulations to all the winners.

Fly Buys Mumtrepreneur of the Year and Best Agri-business Bridgit Hawkins, Wellington/ Wairarapa, Regen Ltd http://www.nzregen.co.nz

Best Online or Technology Business Ursula Maidens, Hawkes Bay, Rockmybaby http://www.rockmybaby.co.nz, http://www.rockmybaby.com.au, http://www.rockmybaby.ch, http://www.rockmybabynannyagency.co.uk, http://www.rockmybaby.co.il  Offering home-based childcare, professional nannies and babysitters, Rockmybaby is one the largest childcare agency in New Zealand. Ursula started the company eight years ago and has built a nationwide and international brand, with franchises in Australia, Switzerland, Israel and the UK.

Best Creative Business Shona Grundy, Kingsland, Trigger Happy http://www.toonhero.com

Trigger Happy develops cutting-edge software for content creators on iPads. The company’s first product Toon Hero is an app that allows people of all ages to easily create their own animated stories without training or artistic ability. The app currently has over 120,000 fans on Facebook and is growing rapidly, attracting the attention of some of Hollywood’s top studios including Valve Corporation and Moonscoop.

Best Product or Service Diane Hurford, Devonport, Brolly Sheets Ltd http://www.brollysheets.co.nz Brolly Sheets sells high-quality waterproof bed-linen, a product Diane developed while toilet-training her children. The company started out with sales to friends and family but had since expanded into a multi-million dollar business, processing over 1,000 orders per month. Brollysheets has a strong online presence across the country, as well as Australia, the UK and USA.

Best Food and Beverage Sandra Finlay, Mairangi Bay, The Growth Collective http://www.ezlunch.co.nz

The Growth Collective is an online ordering system which links fresh food suppliers and local schools, meaning parents can order a low-cost and nutritious lunch for their kids. The company has grown to service over 57 schools around the country, more than 165,000 lunch orders, and has recently launched a new service called Kindo, making it easier for parents to pay for school fees, books, and uniforms.